Marketing Analysis
& Pricing
Home Preparation
& Staging
Marketing
& Showings
Offers
& Negotiation
Contract
& Paperwork
Closing
& Beyond
Our process

How we take a home to market

Five stages, the same on every listing. You see each one before it starts, and you never have to make the calls yourself.

  1. Prep

    Deep cleaning, junk removal, small repairs and pre-inspections, scheduled around you. Depending on your listing package, we pay for these.

  2. Pro media

    Professional photos of every room and the yard, a twilight cover shot, a video tour and a drone shot of the lot.

  3. YouTube ad

    Your video tour runs as a targeted YouTube ad to people across the Central Valley.

  4. Launch week

    Seven days of ads, the MLS and Zillow, brochures, neighborhood postcards and an open house.

  5. Offers to closing

    We present every offer, negotiate price and terms, and manage inspections, appraisal and escrow to closing day.

Photo and video

No phone photos, ever

These are from our own listings. Every home we list gets the same shoot: interiors, the yard, a twilight cover and the drone.

Twilight front photo of a Trafton Home Team listing
Twilight cover
Drone photo of a listing and its lot
Drone
Living room listing photo
Interiors
Kitchen listing photo
Back patio listing photo
The yard
Video and social adsYouTube, Instagram, Facebook and Google
Listing sitesThe MLS, Zillow and this site
PrintColor brochures and neighborhood postcards
Open houseA launch-week open house, promoted with the ads
Results

Recent results

Every home is different, so here is what has actually happened on our recent listings rather than an average.

1 day
Our fastest sale, a home in Prather. Other recent listings sold in 3, 4, 7 and 8 days.
$25K–$35K
Over asking on three recent sales.
500K+
Views across our 30 most recent YouTube videos. One home tour alone has 87K.
120+
Homes sold by the team in Fresno, Clovis and the foothills since 2020.

Past results don't guarantee how any one home will sell.

Probate, as-is and cash offers

If your situation is less simple

An inherited home or a trust sale

Chris Patterson is a C.A.R. Certified Probate & Trust Specialist. That training covers the extra steps these sales involve, from court confirmation to working with trustees.

Talk with Chris

List it as-is

If the home needs more work than you want to take on, we can list it as it stands and price it for its condition. We'll walk you through what that does to price and timing.

Call 559-213-7734

A cash offer, no repairs

Equity Home Solutions, the home-buying company Baylen owns, makes cash offers on homes that need work. We'll put that offer next to what the home could list for, so you can compare.

Ask about a cash offer

Baylen Trafton owns Equity Home Solutions and is a licensed California real estate agent (DRE #02026482). If Equity Home Solutions buys your home, Baylen is the buyer, not your agent, and that is disclosed to you in writing before you sign anything. You're never obligated to take a cash offer.

Baylen and Chris

Who you'll work with

Baylen Trafton
Baylen TraftonTeam lead, DRE #02026482

Baylen's page

Chris Patterson
Chris PattersonRealtor, DRE #02097979

Chris's page

Thinking of selling?

Book a listing consultation

A free sit-down about your home. We bring:

  • Recent sales near you and what they mean for your price
  • A pricing plan for your home
  • The marketing timeline for your listing

Prefer to text? Text 559-213-7734

Trafton Home Team, brokered by Real (DRE #02022092). Baylen Trafton, DRE #02026482.